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Email marketing

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Email marketing is a type of digital marketing strategy that involves sending promotional messages, newsletters, or other forms of content to a group of people via email. The goal of email marketing is to build a relationship with subscribers, promote brand awareness, increase sales, and drive customer engagement.

Businesses can use email marketing to

  • 01 Promote products or services - Email marketing allows businesses to showcase their products or services and encourage subscribers to make a purchase.
  • 02 Build customer loyalty - By sending personalized and relevant content to subscribers, businesses can build customer loyalty and foster a long-term relationship.
  • 03 Increase website traffic - Email marketing can drive traffic to a website by including links to blog posts, landing pages, or other relevant content.
  • 04 Educate subscribers - Email marketing can be used to educate subscribers about a business, industry trends, or best practices.

Benefits of email Marketing for Your Business

Email marketing is a powerful tool for businesses of all sizes. Here are ten benefits of email marketing

Cost effective

Email marketing is one of the most cost-effective ways to reach customers. You can send thousands of emails for a fraction of the cost of traditional advertising methods.

01

Targeted audience

With email marketing, you can send targeted messages to specific segments of your audience. This allows you to personalize your message and increase the likelihood of conversions.

02

Increased brand awareness

Regularly sending emails to your subscribers can increase your brand awareness and keep your business top of mind.

03

Measurable results

Email marketing allows you to track opens, clicks, and conversions, which makes it easy to measure the success of your campaigns.

04

Increased website traffic

You can include links to your website in your emails, which can drive traffic to your website and improve your SEO.

05

Improved customer retention

Email marketing can help you stay in touch with your customers and keep them coming back for more.

06

Increased sales

By sending targeted messages and promotions to your subscribers, you can increase sales and revenue for your business.

07

Easy to automate

You can set up automated email campaigns, such as welcome series or abandoned cart emails, to save time and increase efficiency.

08

Mobile-friendly

With the majority of emails being opened on mobile devices, it's important that your emails are mobile-friendly. This can increase engagement and conversions.

09

Personalized communication

Email marketing allows you to communicate with your subscribers on a more personal level, which can improve customer loyalty and retention.

10

Popular Email Marketing Strategies for Business

There are many different email marketing strategies that businesses can use to effectively reach their target audience and drive conversions. Here are some of the most popular email marketing strategies

Welcome emails

These emails are sent to new subscribers to welcome them to your email list and introduce them to your brand.

Newsletter emails

Regular newsletters can keep your subscribers up to date with your latest content, promotions, and news.

Abandoned cart emails

These emails are sent to customers who have abandoned their online shopping carts, reminding them of the items they left behind and offering incentives to complete their purchase.

Promotional emails

These emails are used to promote sales, discounts, and other special offers.

Event invitations

Email can be used to invite subscribers to events, such as webinars, product launches, or in-store promotions.

Survey emails

Sending surveys can help you gather feedback from your customers and improve your products and services.

Re-engagement emails

These emails are sent to subscribers who haven't engaged with your emails in a while, encouraging them to come back and re-engage with your brand.

Post-purchase follow-up emails

These emails can be used to thank customers for their purchase, provide order details, and offer incentives for future purchases.

Seasonal/holiday emails

These emails are used to promote seasonal sales or events, such as Black Friday or Christmas sales.

Social proof emails

These emails feature customer reviews or testimonials, which can help build trust and encourage conversions.

Why RAASIS TECHNOLOGY?

Bulk WhatsApp Service Pricing

A transactional SMS is a non-marketing automated text message that companies send to support their audience along the customer journey. Among the most common transactional SMS types are order confirmations, welcome text messages, and shipping updates.

5000 SMS

0.255 INR

SMS

1275Rs

Amount

1505Rs

(Inclusive 18% GST)

Validity

(1 Year)

We Accept Online/Offline Payment

10000 SMS

0.255 INR

SMS

1275Rs

Amount

1505Rs

(Inclusive 18% GST)

Validity

(1 Year)

We Accept Online/Offline Payment

25000 SMS

0.255 INR

SMS

1275Rs

Amount

1505Rs

(Inclusive 18% GST)

Validity

(1 Year)

We Accept Online/Offline Payment

50000 SMS

0.255 INR

SMS

1275Rs

Amount

1505Rs

(Inclusive 18% GST)

Validity

(1 Year)

We Accept Online/Offline Payment

100000 SMS

0.255 INR

SMS

1275Rs

Amount

1505Rs

(Inclusive 18% GST)

Validity

(1 Year)

We Accept Online/Offline Payment

5000 SMS

0.255 INR

SMS

1275Rs

Amount

1505Rs

(Inclusive 18% GST)

Validity

(1 Year)

We Accept Online/Offline Payment

10000 SMS

0.255 INR

SMS

1275Rs

Amount

1505Rs

(Inclusive 18% GST)

Validity

(1 Year)

We Accept Online/Offline Payment

25000 SMS

0.255 INR

SMS

1275Rs

Amount

1505Rs

(Inclusive 18% GST)

Validity

(1 Year)

We Accept Online/Offline Payment

50000 SMS

0.255 INR

SMS

1275Rs

Amount

1505Rs

(Inclusive 18% GST)

Validity

(1 Year)

We Accept Online/Offline Payment

100000 SMS

0.255 INR

SMS

1275Rs

Amount

1505Rs

(Inclusive 18% GST)

Validity

(1 Year)

We Accept Online/Offline Payment

FAQs

Email marketing is the process of using email to promote a product or service, build customer relationships, and drive conversions.

Email marketing is important because it allows businesses to reach a targeted audience, build relationships with customers, and drive conversions at a relatively low cost.

Businesses can get email subscribers by offering incentives, such as discounts or exclusive content, and promoting their email list on their website and social media channels.

Businesses should include clear and compelling subject lines, relevant content, a call-to-action, and a visually appealing design in their emails.

The frequency of email campaigns can vary depending on the business and their audience. Some businesses send daily emails while others may send weekly or monthly emails.

Businesses can measure the success of their email campaigns by tracking open rates, click-through rates, conversion rates, and other metrics.

Businesses can prevent their emails from being marked as spam by sending relevant content, using a recognizable sender name, and including an option to unsubscribe.

Businesses can improve their email open rates by crafting compelling subject lines, sending emails at the right time, and segmenting their email list.

Businesses can improve their click-through rates by including clear and compelling calls-to-action, using visual elements such as https://raasis.com/assets/images and videos, and optimizing their emails for mobile devices.

Businesses can personalize their emails by using subscriber data such as their name, location, and previous purchase history to tailor their message.

Email list segmentation is the process of dividing an email list into smaller groups based on specific criteria such as demographics, behavior, or interests.

Businesses can create effective email marketing campaigns by setting clear goals, understanding their audience, crafting compelling content, and optimizing their emails for deliverability and engagement.

Businesses can increase their email subscriber engagement by sending relevant content, using a conversational tone, and including interactive elements such as polls and surveys.

Common email marketing mistakes to avoid include sending too many emails, using misleading subject lines, failing to personalize emails, and neglecting to test emails for deliverability and engagement.

Businesses can stay compliant with email marketing laws and regulations by obtaining consent from subscribers, including an option to unsubscribe, and following laws such as the CAN-SPAM Act and GDPR.