Meta ads / Delhi · Lucknow · Mumbai · India
Meta advertising across Facebook, Instagram and WhatsApp — built for the 2026 algorithm, where your creative does the targeting.
RAASIS runs Facebook and Instagram ads for businesses in Delhi NCR, Lucknow, Mumbai and across India. We ship creative weekly, wire Conversions API properly so Meta can actually learn, and report on customers acquired rather than on reach, impressions or a ROAS number the platform grades itself on.
Sound-off hooks in the first 1.5 seconds, native-feeling edits, and a new angle shipped every week. Reels CPCs run materially below Feed, which is why this is where most budgets should start in 2026.
Direct answer
Facebook ads services cover strategy, creative production, campaign build, tracking and daily management of paid advertising across Meta's platforms — Facebook, Instagram, Messenger and WhatsApp. Since Meta's 2026 Andromeda update, creative decides who sees your ad far more than targeting does, so modern Facebook ads management is primarily a creative and measurement discipline.
What changed in 2026
Meta's Andromeda retrieval engine changed the job. It filters tens of millions of ad candidates down to a few thousand before ranking even begins — and it selects on predicted response to your creative, not on the audience you typed in. Most agencies are still selling the 2021 playbook.
Interest stacks and lookalike layers drove delivery
Detailed targeting became advisory in Meta's February 2026 update. Inputs suggest where the system starts looking; it expands past them whenever it predicts better performance.
Stop building audiences. Start building creative variety.
Many ad sets, tightly segmented, small budgets each
Fragmented budgets slow learning. Simpler structures with fewer ad sets and more creatives per ad set consistently outperform complex ones.
Consolidate ad sets. Multiply creative inside them.
Advantage+ was an option you switched on
Advantage+ is the default for new Sales, Leads and App Promotion campaigns in 2026. The decision is no longer whether to use it, but which controls to keep.
Keep brand exclusions and cost controls. Release the rest.
Platform-reported conversions were taken at face value
Meta's default reporting now blends a 1-day engaged-through window with a tightened link-click metric, redistributing how conversions are credited.
Reconcile to your CRM monthly. Never optimise to the dashboard alone.
None of this makes Meta easier. It moves the work from the campaign settings, where a junior could run it, to creative production and measurement, where most agencies are weakest.
Capabilities
Measurement comes first because it decides what the algorithm learns. Creative comes second because it decides who sees you. Everything else is downstream of those two.
Server-side event tracking running alongside the pixel, with deduplication, hashed customer parameters and event match quality tuned upward. Meta's own data puts pixel-plus-CAPI setups at 13–17.8% lower cost per result than pixel-only.
Meta can see conversions that browsers, ad blockers and iOS hide.
Your CRM's verdict — connected, qualified, closed, revenue — pushed back into Meta as offline conversions. This is what stops the algorithm optimising toward people who fill forms and never answer the phone.
Optimisation moves from cost per lead to cost per real customer.
A structured teardown of account structure, creative fatigue, signal quality, audience overlap, attribution settings and Business Manager hygiene — delivered as a prioritised fix list with rupee values attached.
You learn exactly where the money is leaking, in 48 hours.
Creator-shot, native-feeling video that does not announce itself as an ad. In most Indian categories a phone-shot testimonial outperforms studio production, because it matches how the feed actually looks.
Creative that earns attention instead of interrupting it.
9:16 assets built for the format rather than cropped into it, with the offer landing before the scroll does. Reels CPCs run around 26% below Facebook Feed, so this is usually where efficiency is found.
The cheapest attention available on Meta right now.
Offer clarity, price framing, proof and comparison — the formats that convert people who have already watched the video and are now deciding. Built as systems, not one-offs.
Mid-funnel creative that closes what video opened.
A documented pipeline that ships new angles every week and retires losers on evidence rather than opinion. Creative fatigue — not bidding — is what plateaus almost every Meta account we inherit.
A repeatable machine, not a lucky winning ad.
Advantage+ is now the default for Sales, Leads and App campaigns. We run it with the controls that still matter — exclusions, cost caps, placement sanity — and release the ones that only slow learning.
Automation with guardrails, not autopilot with hope.
Segmented by behaviour rather than by recency alone — cart abandoners, pricing viewers, video watchers, lapsed customers — with frequency caps and converter exclusions so you stop paying to chase people who already bought.
Usually the cheapest revenue in the account.
Scaling decisions made on incrementality and margin instead of on whichever campaign Meta recommends increasing this week. Geo-holdout tests where budget justifies them.
Growth that survives the month after you scale it.
Catalogue engineering, dynamic product ads and Advantage+ Shopping run on blended contribution margin — because platform-reported ROAS will happily take credit for demand you already owned.
Profit measured across the business, not per platform.
Meta app campaigns optimised to post-install events and day-7 retention. An install is a vanity metric until someone completes the action that makes you money.
Activated users, not download counts.
The strongest lead format in the Indian market. The ad opens a WhatsApp conversation instead of a form, delivering a verified phone number and a live thread rather than a callback promise.
Conversations that start warm, at scale.
Native lead forms with deliberate friction — qualifying questions that reduce volume and raise connect rates — wired straight into your CRM so nobody is copying rows out of Ads Manager.
Fewer leads your sales team can actually reach.
Radius and locality campaigns for clinics, showrooms, salons and studios, measured on walk-ins and bookings logged against the ad rather than on reach within a pin drop.
Footfall you can attribute, not impressions nearby.
Fast, single-intent pages built to Core Web Vitals thresholds. Doubling landing page conversion rate halves cost per lead without touching a single bid — and Meta traffic is unforgiving of slow pages.
The cheapest performance gain available in any account.
Running ads from creator handles rather than your brand page. Partnership ads carry the creator's social proof into paid delivery and consistently outperform the same asset on a brand handle.
Borrowed trust, at paid-media scale.
Business Manager hygiene, asset ownership, permission structure and pixel consolidation. Most accounts we inherit have four Business Managers, three pixels and no single source of truth.
One clean account you own and can hand to anyone.
Budget architecture
Meta is not a search engine — nobody arrives ready to buy. Budget has to buy attention, then trust, then the sale, and the ratio between the three is the single biggest lever in the account.
Broad delivery with creative doing the targeting. This is where Andromeda does its work, and where the widest variety of angles pays off. Judged on cost per engaged visitor and downstream branded search, never on last-click ROAS.
City markets
The same campaign, budget and creative will produce three different outcomes in Delhi, Lucknow and Mumbai. Switch between them to see what actually changes — then open the full guide for your market.
Delhi NCR is the single most contested Meta auction in India. Every coaching institute, clinic, builder and D2C brand in the country is bidding for the same feed, and South Delhi audiences in particular carry premium CPMs. Winning here is not a targeting problem — it is a creative volume and lead-qualification problem.
How we work
Six phases in a deliberate order. Shipping creative before the signal is trustworthy just teaches the algorithm faster with the wrong data.
We take read access, tear down the account and establish what a customer is genuinely worth using your margin and close rate. Every later decision is measured against that number rather than against a benchmark from someone else's business.
Conversions API deployed alongside the pixel with deduplication, hashed parameters and event match quality pushed as high as your data allows. Without this, Andromeda is learning from a fraction of your conversions and optimising accordingly.
The first batch of angles goes into production — UGC, Reels, statics and carousels, in the languages your market actually responds to. We aim for breadth of angle first, polish second, because the algorithm rewards variety.
Fewer ad sets, more creatives inside them, Advantage+ where it earns its place, and exclusions that stop the account buying customers you already own. Structure that helps the algorithm learn instead of fragmenting its budget.
New angles ship every week, losers are retired on agreed thresholds, and winners are scaled with rollback triggers set in advance. This cadence is the difference between an account that plateaus at month three and one that does not.
One report reconciling Meta's numbers to your CRM and your bank account — spend, qualified leads, closed revenue and contribution margin. Where the two disagree, we explain why rather than quoting whichever is flattering.
Benchmarks
Global Meta averages rose sharply this year — CPM up around 20% year on year and CPC up about 11%. Indian costs sit far below these dollar figures, but the direction of travel and the ratios between industries hold. Use them to sanity-check, never as a target.
| Metric | 2026 average | Year-on-year | What it means for you |
|---|---|---|---|
| Cost per click (all industries) | $1.72 | Up 11% from $1.55 | Clicks are getting more expensive faster than inflation — efficiency has to come from conversion rate. |
| Cost per mille (CPM) | $14.19 | Up 20% from $11.82 | Attention is repricing upward. Creative that earns organic reach effectively subsidises your media. |
| Cost per acquisition | $38.19 | Up 38% from $27.66 | The steepest rise of all three. Accounts without CAPI and CRM feedback feel this hardest. |
| Traffic campaign CTR | 1.71% | Category range 0.80–4.13% | Below 1% in most categories means the creative is the problem, not the audience. |
| Lead campaign CTR | 2.59% | Lead ads outperform traffic | Native lead formats keep the user in-app, which is why they convert better than site traffic. |
| Instagram Reels CPC | $1.28 | 26% below Facebook Feed | The cheapest placement on Meta right now, and where most Indian budgets should start. |
| Facebook conversion rate | 2.15% – 13.58% | Real estate lowest, education highest | Category matters more than tactics — benchmark against your vertical, never the average. |
| Pixel + CAPI vs pixel only | 13-17.8% lower cost per result | Meta's own reported data | The single highest-return technical fix available in a Meta account today. |
Dollar figures are global 2026 benchmarks. Indian CPMs typically run ₹65-₹480 depending on city, vertical and season — we publish the city-level bands we actually observe on each city page rather than quoting a single national average that fits nobody.
Engagement models
Management fees are separate from ad spend — always, everywhere, with every agency. Anyone quoting one blended number is hiding one of the two.
₹30,000one-time
Approx. USD 360, delivered in 48 hours
Best for: Accounts that plateaued, or before you change agency
A full teardown of a live Meta account with a prioritised fix list and rupee values attached. Yours to keep and implement with any team, with no obligation to continue with us.
₹40,000per month
Approx. USD 480 per month + ad spend
Best for: Single-market accounts up to about ₹5 lakh monthly spend
Day-to-day Meta management with the signal rebuild in month one and a weekly creative cadence from month two. The usual starting point for clinics, coaching institutes, local brands and growing D2C.
₹95,000per month
Approx. USD 1,140 per month + ad spend
Best for: Multi-city or multi-language accounts above ₹10 lakh a month
Media management plus an in-house creative production line — UGC sourcing, Reels editing and regional language variants — because at this budget creative supply, not media skill, is the constraint.
10-15%of monthly spend
Minimum retainer applies
Best for: High-spend accounts above ₹20 lakh a month
The standard model at scale, where Indian agencies commonly charge 15-25% of spend. We cap ours lower and taper as spend grows, so our fee does not rise faster than your results.
Indicative starting investments. Final scope depends on the number of markets and languages, creative volume, catalogue size and how much measurement work is needed first. Across the Indian market, Meta management commonly runs ₹15,000 to ₹50,000 a month at smaller budgets and 15-25% of spend at larger ones — and city tier moves the number materially, with the same scope pricing higher in Mumbai than in a Tier-2 market.
Difference
| What matters | Typical Meta agency | RAASIS Meta programme |
|---|---|---|
| Where the work goes | Audience research, interest stacks, lookalike layers | Creative production and measurement, because that is what Andromeda selects on |
| Creative output | 2-3 assets at onboarding, refreshed when performance drops | 6-16 new angles a month on a fixed weekly cadence |
| Tracking setup | Pixel only, installed once and never verified | Pixel plus CAPI with deduplication and event match quality monitored |
| Lead definition | Form submissions counted in Ads Manager | CRM-verified qualified leads fed back as offline conversions |
| Campaign structure | Many ad sets, tightly segmented, budget fragmented | Consolidated ad sets with creative variety inside them |
| Advantage+ stance | Switched fully on, or refused entirely | On, with exclusions, cost controls and structured tests against manual |
| Reporting | Platform-reported ROAS screenshot | Meta reconciled to CRM and blended contribution margin |
| Account ownership | Agency Business Manager; you lose history when you leave | Your Business Manager, your pixel, your data, from day one |
| Language and market | One set of English creative for all of India | City-level creative in Hindi, Hinglish, Marathi and English as the market needs |
| Contract | Six or twelve-month lock-in with notice traps | Monthly rolling after the first 90 days, 30 days' notice either way |
Search demand
Each of these queries carries a different fear behind it. These are the searches that lead here, what each really means, and the decision the person is trying to make.
Questions
Including the ones where the honest answer costs us the sale — because a channel that will not work for you is cheaper to rule out now than in month four.
Facebook ads services cover the strategy, creative production, campaign build, tracking and ongoing management of paid advertising across Meta's platforms — Facebook, Instagram, Messenger and WhatsApp. A complete engagement includes audience and offer strategy, ad creative, Conversions API tracking, landing pages, daily optimisation and reporting. Since Meta's 2026 Andromeda update shifted delivery toward creative-based selection, the creative production side now carries more weight than campaign configuration.
Ad spend and management fees are separate costs. On ad spend, Indian CPMs typically run ₹65 to ₹480 depending on city, vertical and season — Lucknow at the lower end, Delhi and Mumbai at the upper. Most businesses see meaningful results from ₹25,000 to ₹60,000 a month in Tier-2 cities and ₹75,000 upward in Delhi or Mumbai. On management, Indian agencies commonly charge ₹15,000 to ₹50,000 a month at smaller budgets, moving to 15-25% of spend at larger ones. RAASIS starts at ₹40,000 a month, with a one-time audit at ₹30,000.
Andromeda is Meta's ads retrieval engine, which filters tens of millions of ad candidates down to a few thousand before ranking begins. It selects on predicted response to your creative rather than on the audience you configured. As of Meta's February 2026 update, detailed targeting inputs are advisory — they suggest where the system starts looking, and it expands beyond them when it predicts better performance. Practically, it means creative variety now drives delivery, tight audience segmentation has stopped working, and fragmented campaign structures actively slow learning.
Usually because the account is optimising for the wrong event. If Meta is told that a form submission is the goal, it will efficiently find people who submit forms — including people who submit them carelessly. The fix is threefold: add qualifying friction to the form, feed your CRM's verdict back into Meta as offline conversions so it learns which leads were real, and switch the optimisation event to qualified leads. Headline cost per lead typically rises 40-80% while cost per closed customer falls.
In 2026 that is largely settled — Advantage+ is the default for new Sales, Leads and App Promotion campaigns, so the practical question is which controls to keep rather than whether to use it. We keep existing-customer exclusions, cost-per-result caps tied to your margin, and brand-safety controls, and we release the audience-level controls that only fragment learning. We still run structured tests against manual campaigns, because in a minority of accounts, particularly very small budgets and tightly regulated categories, manual still wins.
You need both. The pixel provides browser-side signals including click IDs, while the Conversions API sends events server-side, bypassing ad blockers, Safari's tracking prevention and iOS privacy controls that silently remove a large share of your conversions. Meta recommends running them in parallel with deduplication, and its own data shows pixel-plus-CAPI setups delivering 13-17.8% lower cost per result than pixel-only. Improvements typically appear within two to four weeks as the algorithm adapts to better signal.
We run Meta campaigns across India, with dedicated local practices for Delhi NCR, Lucknow and Mumbai, each with its own page covering that market's costs, verticals and creative requirements. These three behave very differently — Delhi is the most competitive auction, Mumbai carries the highest CPMs alongside the highest customer values, and Lucknow offers the cheapest qualified attention provided the creative is genuinely local rather than translated.
First leads or sales usually appear within days of launch. Meaningful judgement takes longer: the learning phase needs roughly a week of conversion data to stabilise, creative testing needs three to four weeks to identify winning angles, and CAPI improvements surface over two to four weeks. We ask for 90 days because rebuilding measurement and establishing a creative cadence genuinely takes that long — anything shorter measures the rebuild rather than the results.
They do different jobs. Google captures people already searching for a solution; Meta creates demand among people who were not looking. For categories with limited search volume, or where the buyer does not know your solution exists, Meta is usually the only way to grow beyond the search ceiling. Most of our clients run both, with Meta creating demand that Google's branded search then harvests cheaply. If forced to choose, the deciding question is whether meaningful search volume for what you sell already exists.
More than most agencies supply. Under Andromeda, creative variety is what lets the system find pockets of responsive audience, so breadth of angle beats polish on a single asset. As a working guide we ship six to eight new angles a month on smaller accounts and twelve to sixteen on larger ones, each with hook variants tested separately. Accounts that refresh creative weekly consistently outperform those refreshing monthly, and the gap widens as spend increases.
You do, without exception. The Business Manager, ad account, pixel, datasets, audiences and creative library are all created in your business name with you as owner and us as a managed partner. If the engagement ends you keep everything, including the conversion history that makes the algorithm effective. Agency-owned Business Managers are the most common trap in Indian Meta contracts, because leaving means restarting the algorithm's learning from zero.
No. We ask for an initial 90 days because the measurement rebuild and creative cadence need that long to be judged fairly. After that it is monthly rolling with 30 days' notice on either side. You keep the Business Manager, the CAPI implementation, the creative library and the landing pages regardless of how the engagement ends.
Often, and it is frequently the best structure. Common splits are: your team produces creative to our briefs while we run media and measurement; we produce creative while your team owns brand and approvals; or we act as a strategic and measurement layer while your team executes. We document everything inside your accounts rather than ours, so the knowledge stays with you either way.
Free Meta ads audit
Give us partner access and we will come back within a business day with creative fatigue, event match quality, audience overlap and the two changes worth making first — before any commercial conversation. If the account is already well run, we will tell you that instead.
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