PPC services / India & worldwide
Paid media managed against cost per qualified lead and return on ad spend — not clicks, impressions or a dashboard nobody reads.
RAASIS runs pay-per-click across every channel that can genuinely produce demand for you: Google, Meta, Amazon, LinkedIn, Microsoft, YouTube and the new sponsored surfaces inside AI answers. We rebuild the measurement layer first, because a campaign optimising toward a broken conversion signal will spend your money very efficiently on the wrong thing.
People already looking for what you sell. Highest intent, highest competition, and the first budget any account should earn the right to spend.
Direct answer
PPC (pay-per-click) services are the strategy, build, tracking and daily management of paid advertising where you pay only when someone clicks. In India that spans Google Ads, Meta, Amazon, LinkedIn, Microsoft Ads and — since 2026 — sponsored placements inside AI answers. The management fee is separate from the ad spend itself.
Free planner
Most agencies open with “what is your budget?”. The more useful question is what a customer is worth to you, because that sets the highest price you can pay for a lead and still profit. Move the sliders.
Your numbers
Your margin can afford up to ₹3,465 per lead and you are paying ₹1,000. That headroom is what makes it safe to increase spend — the constraint becomes how much demand exists, not whether the maths works.
Gross-profit model. It excludes management fees, taxes and the delay between spend and revenue on longer sales cycles — all three matter, and all three are in the plan we build for you.
Get these numbers checked against your real accountCapabilities
Paid media divides into the foundation that makes measurement trustworthy, the channels that capture existing demand, the ones that create it, and the new AI surfaces where some placements can be bought and others can only be earned.
Server-side tagging, enhanced conversions, offline conversion imports and consent-aware measurement. This is always our first sprint — a bidding algorithm is only ever as good as the signal you feed it.
Every account. Most of the ones we audit are optimising toward the wrong event.
A structured teardown of structure, search terms, budgets, bidding, creative, tracking and landing pages — delivered as a prioritised fix list with rupee values attached, whether or not you hire us afterwards.
Accounts that have plateaued, or an agency you are about to replace.
Fast, single-intent landing pages built to Core Web Vitals thresholds and tested continuously. Doubling landing-page conversion rate halves your cost per lead without touching a single bid.
Anyone paying for clicks that land on a general website page.
The production line behind the media: product feeds kept clean and a creative pipeline that ships new tested angles every week, because creative fatigue — not bidding — is what plateaus most accounts.
High-spend accounts where creative is the limiting factor.
Text ads against queries carrying real buying intent, built on a keyword and negative-keyword architecture that keeps spend on commercially useful searches instead of everything that merely looks relevant.
Anyone whose customers actively search for the problem you solve.
Google's AI-led matching and asset-generation layer for Search. Google reports the full suite producing roughly 7% more conversions at similar CPA — but only holds up with tight brand, geography and landing-page controls in place.
Mature Search accounts that have exhausted manual query expansion.
One campaign across Search, Shopping, YouTube, Display, Discover, Gmail and Maps. Google cites an average 27% conversion lift — real, but it needs asset-group discipline and brand exclusions or it buys traffic you already own.
Accounts with strong creative and clean conversion data.
Consistently cheaper clicks and an older, higher-income desktop audience. It imports cleanly from Google, which usually makes it the highest-return hour of work available in an account.
B2B, finance, healthcare and enterprise software.
Segmented by what the visitor actually did — viewed pricing, started checkout, abandoned a form — with frequency caps and exclusion windows so you stop paying to follow people who have already converted.
Any site with meaningful traffic and a considered purchase.
Advantage+ campaigns, structured creative testing and CAPI-backed measurement. Meta is a creative channel before it is a targeting channel — the win comes from the volume of tested angles, not audience micro-slicing.
D2C, local services, clinics, education and app installs.
Vertical-first creative built for sound-off, thumb-stopping delivery, using UGC and creator formats that outperform polished studio assets in almost every vertical we run.
Lifestyle, beauty, fashion, fitness and aesthetics brands.
The highest-converting lead format in the Indian market for most service businesses — the ad opens a WhatsApp thread instead of a form, so the conversation itself becomes the conversion.
Clinics, real estate, education, local services and B2B services.
Question-level and subreddit-level targeting that reaches people mid-research. Lower volume, unusually high intent, and increasingly valuable because both platforms feed the AI answer engines.
SaaS, B2B, healthcare and high-consideration purchases.
Merchant Center feed engineering — titles, attributes, GTINs, custom labels and supplemental feeds — because in Shopping the feed is the keyword, and most accounts lose more money in the feed than in the bidding.
E-commerce and D2C catalogues of any size.
Sponsored Products, Sponsored Brands and Sponsored Display managed on total advertising cost of sale — with the listing, imagery and reviews treated as part of the campaign, because they decide the conversion rate.
Sellers and vendors on Amazon India and global marketplaces.
Product Listing Ads and retail-media placements across Indian marketplaces, run alongside your own site campaigns so the two stop bidding against each other for exactly the same buyer.
Indian D2C brands selling through marketplaces and their own store.
Google App campaigns, Meta app ads and Apple Search Ads measured on post-install events — an install is a vanity metric until someone completes the action that actually makes you money.
Consumer apps, fintech, marketplaces and D2C apps.
Skippable in-stream, in-feed and Shorts placements with hooks written for the first five seconds, sequenced so the second ad a person sees is never a repeat of the first.
Brand building, product education and high-ticket consideration.
Google's mid-funnel channel across YouTube, Shorts, Discover and Gmail. Standalone Display campaigns are being migrated into Demand Gen through 2026, so any account still running legacy Display needs a plan now.
Brands that need to create demand, not only harvest it.
Curated inventory, allowlists and genuine placement reporting. Display is where the most money is quietly wasted in paid media, so we run it with exclusions switched on by default.
Awareness at scale where reach has to stay brand-safe.
The most expensive click in paid media and frequently the cheapest pipeline. Job-title, company-list and matched-audience targeting with lead-gen forms wired directly into your CRM.
B2B SaaS, enterprise services, recruitment and education.
A named account list surrounded across LinkedIn, Search, Display and email — measured on accounts engaged and meetings booked rather than on cost per click, because with fifty target accounts CPC tells you nothing.
Enterprise sales motions with long cycles and few buyers.
Google now serves ads alongside a growing share of AI Overview responses — up from around 5% of responses in early 2025 to roughly a quarter through 2026. Your existing Search and PMax campaigns are already eligible, which is precisely why they need reviewing.
Every advertiser already running Google Search.
OpenAI began piloting labelled sponsored results for free users in 2026 across a very large weekly audience. We treat it as a genuine test channel — funded from the ring-fenced test budget, measured honestly, and dropped if it does not pay.
Brands with budget to learn a channel before it gets expensive.
Where AI answers cannot be bought, they have to be earned. We map which of your money queries return an AI answer, then decide query by query whether to pay for the placement or work to be cited inside the answer.
Categories where AI answers are already displacing clicks.
The 2026 shift
Some AI surfaces sell ads, one withdrew from advertising entirely, and two have none at all. Knowing which is which stops you buying a package that cannot exist — and stops you missing a surface your spend already reaches.
Google places ads above and below AI Overviews, and industry tracking puts ads alongside roughly a quarter of AI Overview responses in 2026 — up from about 5% of responses in early 2025. Eligibility comes from your existing Search, Shopping and Performance Max campaigns, so you are very likely already appearing here without having chosen to.
How we play it
How we work
Six phases in a deliberate order. Changing bids before the measurement is trustworthy is how accounts get very efficient at buying the wrong customer.
Before any bid changes, we establish what a customer is actually worth. Account structure, search terms, budgets, bidding, creative and landing pages are torn down against your margin, close rate and lifetime value — so every later decision has a number behind it.
Server-side tagging, enhanced conversions, offline conversion imports from your CRM and consent-aware collection. Almost every account we inherit is optimising toward a form view, a thank-you page hit or a duplicate — which quietly teaches the algorithm to buy the wrong person.
Budget is split across capture, creation, return, commerce and a ring-fenced test allocation — sized to your demand, not to a template. Channels that cannot yet be measured properly do not get funded, however fashionable they are.
Ads and landing pages are produced as one unit, because a click that lands on a general website page is a click you paid for twice. Pages are built to Core Web Vitals thresholds — LCP under 2.5s, INP under 200ms, CLS under 0.1 — since speed affects both conversion rate and ad rank.
Weekly search-term review, bid and budget shifts, creative refresh and structured testing. Scale decisions are made on incrementality and margin, not on whichever campaign the platform recommends increasing this week.
One report tying spend to qualified leads, closed revenue and contribution margin — with the decisions we made and the ones we recommend next. If a channel is not paying, you will read it from us before you find it yourself.
Benchmarks
Cross-industry Google Ads averages from more than 13,000 search campaigns measured between April 2025 and March 2026. Useful as a sanity check, not as a target — your break-even cost per lead depends on your margin and close rate, and a ₹200 lead you cannot convert is worse than a ₹2,000 lead you can.
| Industry | Avg. CPC | Conversion rate | Cost per lead |
|---|---|---|---|
| All industries (average) | $5.42 | 8.18% | $66.69 |
| Attorneys & legal services | $9.87 | 6.44% | $131.63 |
| Home & home improvement | $8.33 | 9.12% | $91.32 |
| Dentists & dental services | $8.00 | 10.40% | $76.90 |
| Real estate | $3.53 | 3.44% | $102.51 |
| Finance & insurance | $5.15 | 2.64% | $91.85 |
| Automotive repair & services | $4.65 | 15.51% | $29.96 |
| Animals & pets | $4.15 | 16.22% | $25.59 |
| Arts & entertainment | $1.63 | 6.07% | $26.84 |
| Travel | $2.14 | 5.32% | $40.23 |
Figures are US-dollar benchmarks published for 2026. Indian CPCs typically run substantially lower — often a fifth to a tenth of these levels depending on category — but conversion rates and cost-per-lead ratios travel across markets far better than absolute click prices do. Cost per click across all industries is now more than double what it was a decade ago, which is why margin-aware bidding matters more every year.
Privacy & measurement
India's Digital Personal Data Protection Act changes how advertising data may be collected, and Google requires Consent Mode v2 for tracking and remarketing to keep functioning. Accounts that ignore this do not get a warning — they simply start losing conversion data, and the bidding degrades with it.
Consent must be free, specific, informed, unconditional and unambiguous, given by clear affirmative action. Pre-ticked boxes, bundled consent and implied consent do not meet the standard.
Cookie banners and lead forms rebuilt to collect valid, provable consent.
India's consent-manager framework becomes operative in November 2026, with full compliance following in May 2027. Advertising stacks need to be ready before, not after, those dates.
A migration plan sequenced against the statutory dates, not left to the deadline.
Without Consent Mode v2, remarketing audiences and conversion measurement degrade or stop. With it, modelled conversions recover a large share of what consent refusal would otherwise remove.
Consent signals wired into GTM so measurement survives refusal.
The DPDP Act's schedule provides for penalties reaching into hundreds of crores for processing personal data without consent or failing to secure it. Marketing pixels are personal-data processing.
Tag governance documented, with a record of what fires and on whose consent.
Where we run it
Click prices, conversion rates and sales cycles differ enormously by category. Knowing what normal looks like in yours is the difference between a considered plan and an expensive guess.
Appointment-led campaigns for hospitals, specialists and multi-location clinics, run inside platform health-advertising policies.
Shopping, PMax, Meta and marketplace ads managed together on blended acquisition cost rather than per-platform ROAS.
Long-cycle pipeline work across Search, LinkedIn and ABM, reported on opportunities created instead of form fills.
Project and location campaigns with site-visit tracking, click-to-WhatsApp lead capture and CRM-verified qualification.
Admission-season campaigns with counsellor-call tracking, cohort payback modelling and heavy creative rotation.
Compliance-sensitive lead generation in a category with the lowest conversion rates in paid search — so qualification matters more than volume.
The most expensive clicks in paid search anywhere, which makes negative-keyword discipline and intake tracking the entire game.
Local Services Ads, call-only campaigns and radius targeting measured on booked jobs rather than on calls received.
Seasonal demand capture with pacing built around booking windows and cancellation-adjusted revenue.
Low-volume, high-value enquiry generation across Search and LinkedIn, where a single RFQ can justify a quarter of spend.
Install and engagement campaigns optimised to activation events and day-7 retention, not to install counts.
Creative-led Meta and Reels campaigns with click-to-WhatsApp booking, the strongest converting combination in this category in India.
Engagement models
Management fees are separate from ad spend — always, everywhere, with every agency. Anyone quoting a single blended number is hiding one of the two.
₹35,000one-time
Approx. USD 420, delivered in 5-7 working days
Best for: Accounts that plateaued, or before you change agency
A full teardown of a live account with a prioritised fix list and rupee values attached. Yours to keep and implement with any team — there is no obligation to continue with us.
₹45,000per month
Approx. USD 540 per month + ad spend
Best for: Single or dual-channel accounts up to about ₹6 lakh monthly spend
Day-to-day management of Google and one more channel, including tracking, creative iteration and landing page support. The most common starting point for Indian SMEs and growing D2C brands.
₹1,10,000per month
Approx. USD 1,320 per month + ad spend
Best for: Four or more channels, or spend above ₹15 lakh a month
Full paid-media operation across search, social, commerce, video and B2B — with feed and creative operations, incrementality testing and reporting that reconciles to your P&L.
8-15%of monthly spend
Minimum retainer applies
Best for: High-spend accounts above ₹25 lakh a month
The standard model for large accounts, where Indian agencies typically charge between 10% and 20% of spend. We cap ours lower and taper it as spend grows, so our fee does not rise faster than your results.
Indicative starting investments. Final scope depends on the number of channels, catalogue size, sales-cycle length and how much measurement work is needed first. Across the Indian market, single-channel management commonly runs ₹15,000–₹60,000 a month at small-business scale and ₹75,000–₹2,00,000 or more at enterprise level, with percentage-of-spend pricing typically between 10% and 20% on large accounts.
Difference
| What matters | Typical PPC vendor | RAASIS paid media |
|---|---|---|
| Ad account ownership | Agency-owned account; you lose the history when you leave | Every account created in your name, with you as owner from day one |
| First action taken | Bid and keyword changes in week one | Measurement rebuild first, because bids optimise toward whatever you measure |
| Primary metric reported | Clicks, impressions, CTR and platform-reported conversions | Cost per qualified lead, closed revenue and contribution margin |
| Conversion definition | Form views, page loads and duplicate events counted as conversions | CRM-verified qualified leads fed back into the platforms as offline conversions |
| Channel recommendation | Whatever the agency already knows how to run | Whatever your demand and margin support, including saying no to a channel |
| Automation stance | Full autopilot, or a blanket refusal to use it | AI Max, PMax and Smart Bidding used with explicit goals, exclusions and human review |
| Landing pages | Traffic sent to the existing website homepage | Single-intent pages built to Core Web Vitals thresholds and tested continuously |
| AI surfaces | Not mentioned, or sold as a package with nothing behind it | AI Overview and AI Mode eligibility audited; ChatGPT run as a funded test, Gemini treated as earned |
| Consent and privacy | Tags fire regardless of consent | Consent Mode v2 and DPDP-aligned collection built into the tracking layer |
| Contract | Six or twelve-month lock-in with notice traps | Monthly rolling after the first 90 days, with 30 days' notice either way |
Search demand
Every enquiry arrives from a different question. These are the searches that lead to this page, what each one really means, and the decision behind it — written so answer engines can lift them cleanly.
Questions
Including the ones where the honest answer costs us the sale — because knowing early that a channel will not work for you saves money on both sides.
PPC services cover the strategy, build, measurement and daily management of pay-per-click advertising, where you pay only when someone clicks your ad. In practice that means keyword and audience research, campaign structure, ad creative, landing pages, conversion tracking, bid and budget management, and reporting. In India it usually spans Google Ads, Meta, Amazon, LinkedIn and Microsoft Ads, and from 2026 also includes sponsored placements inside AI answer experiences.
Management fees and ad spend are two separate costs. Across the Indian market, management typically runs from about ₹15,000 to ₹60,000 a month for a single channel at small-business scale, ₹35,000 to ₹75,000 for mid-market accounts, and ₹75,000 to ₹2,00,000 or more at enterprise level. Percentage-of-spend pricing is common on large accounts, usually between 10% and 20%. RAASIS starts at ₹45,000 a month for two managed channels, with a one-time audit at ₹35,000.
Work backwards from economics rather than picking a round number. Take your average order value or deal value, multiply by gross margin to get what a sale can afford, then divide by your lead-to-sale close rate to get a break-even cost per lead. Multiply that by the number of leads you want each month and you have a defensible budget. As a floor, a Google Search campaign needs enough spend to gather roughly 30 conversions a month before smart bidding has anything useful to learn from.
Faster than SEO, but not instant. Traffic and first leads usually appear within days of launch. Smart bidding needs one to two weeks of conversion data before it stabilises, and meaningful optimisation decisions need four to six weeks. For considered purchases with a long sales cycle, judging performance before one full cycle has completed will mislead you in both directions.
They answer different questions. PPC buys immediate, controllable visibility that stops the moment you stop paying. SEO compounds slowly and keeps working, but cannot be switched on for next month's launch. The practical answer for most Indian businesses is PPC first to find out which messages and offers actually convert, then SEO to own that demand permanently, with PPC retained for the queries that are too competitive or too seasonal to win organically.
Yes. Google serves ads above and below AI Overviews and within AI Mode, and industry tracking shows ads alongside roughly a quarter of AI Overview responses in 2026, up from about 5% of responses in early 2025. Eligibility comes from your existing Search, Shopping and Performance Max campaigns, so most advertisers are already appearing on these surfaces without having opted in. That is a reason to audit which queries now trigger an AI answer, not a reason to buy a separate product.
Only partly, and it changes quickly. OpenAI began piloting labelled sponsored results in ChatGPT for free users during 2026. Perplexity tested sponsored answers and then withdrew from advertising entirely in early 2026. Gemini's assistant does not carry search-style ads, and Anthropic has said Claude will stay ad-free. So ChatGPT is a genuine test channel, while Gemini, Claude and Perplexity are earned-visibility surfaces you reach through answer engine optimisation rather than a media buy.
You do, without exception. Every Google Ads, Meta, Amazon, LinkedIn and Microsoft account is created in your business name with you as owner and us as a managed user. If our engagement ends, you keep the accounts, the conversion history, the audiences and the learning. Agency-owned accounts are the single most common trap in Indian PPC contracts, because leaving means starting the algorithm from zero.
In audits, this is nearly always one of four things. The tracking is wrong, so conversions are happening but not recorded. The search terms are irrelevant, so broad match is buying research traffic dressed as intent. The landing page does not match the ad's promise, so the visitor leaves within seconds. Or the offer itself is not competitive in the market you are bidding into. Fixing bids before you have identified which of the four applies is how accounts lose money efficiently.
For most e-commerce and lead-gen accounts with clean conversion data, yes — Google cites an average 27% lift in conversions or conversion value at similar CPA. But it needs guardrails: brand exclusions so it does not claim credit for searches you would have won for free, disciplined asset groups, and separate reporting. Performance Max on default settings in an account with broken tracking will confidently spend your budget on the wrong audience.
AI Max is Google's AI-led layer for Search campaigns, expanding how queries are matched and how ad assets are generated. Google reports the full suite producing around 7% more conversions or conversion value at similar CPA compared with search-term matching alone. It is worth testing on mature accounts that have exhausted manual expansion — with brand, geography and landing-page controls active, and with query reporting reviewed weekly rather than left to run.
India's Digital Personal Data Protection Act requires consent that is free, specific, informed, unconditional and unambiguous, given by clear affirmative action — which rules out pre-ticked boxes and implied consent. Advertising pixels process personal data, so they fall within scope. Practically, you need a consent banner wired to Google Consent Mode v2, tags that fire only on consent, and a record of what was collected. Without Consent Mode v2, remarketing and conversion measurement degrade and bidding quality falls with them.
No. We ask for an initial 90 days, because rebuilding measurement and gathering enough conversion data to judge performance genuinely takes that long, and anything shorter measures the rebuild rather than the results. After that it is monthly rolling with 30 days' notice on either side. You keep the accounts, the tracking implementation and the landing pages regardless of how the engagement ends.
Frequently, and it is often the best structure. Common splits are: we run media operations while your team owns creative and brand; we own measurement and reporting while your team runs the campaigns; or we act as a strategic layer that audits, plans and trains while in-house executes. We document everything in your accounts rather than in ours, so knowledge stays with you.
Free PPC audit
Send us read access and we will come back with the wasted spend, the tracking gaps and the two changes worth making first — before any commercial conversation. If the account is already well run, we will tell you that too.
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