SMO Packagespriced in public

SMO (social media optimization) packages are monthly plans that improve organic social visibility. A complete package covers profile and bio optimisation, content planned around what people search inside platforms, hashtag and keyword strategy, video optimisation, community management and reporting. SMO is organic only — no advertising spend is involved. In 2026 a serious SMO package also covers the surfaces AI engines cite, because Reddit, YouTube and LinkedIn now supply a large share of AI answers.

Across the Indian market, basic SMO runs about ₹10,000 to ₹25,000 a month, standard plans ₹25,000 to ₹50,000, advanced ₹50,000 to ₹1,00,000, and enterprise or multi-location work ₹1,00,000 and above. RAASIS publishes fixed prices inside those bands: Foundation ₹11,999, Growth ₹24,999, Authority ₹49,999 and Multi-City ₹95,000 per month, with a one-time audit at ₹18,000. Unlike paid social, there is no additional ad spend — the monthly fee is the whole cost.

SMO is organic: it optimises your profiles, content and discoverability so people find you without you paying per view. SMM is paid: it buys reach through ad campaigns. SMO compounds slowly and keeps working after you stop; SMM produces traffic within days and stops the moment spend stops. The practical difference at purchase is that an SMO fee is your total cost, whereas an SMM engagement is a management fee plus whatever you pay the platform.

More than it was, for a reason most agencies have not caught up with. 41% of Gen Z now start searching on social platforms rather than a search engine, and 67% use Instagram as a search tool. Separately, AI engines build answers largely from social and community content — Reddit is the most-cited domain across ChatGPT, Gemini, Perplexity and AI Overviews. Both of those are earned surfaces you cannot buy your way onto, which is precisely what makes optimisation worth funding.

Profile and entity fixes show up fastest — improved visibility in platform search typically appears within four to six weeks of the rebuild. Content and keyword work compounds over three to six months. AI citation work is the slowest, usually six months or more, because it depends on genuine community presence accumulating. We ask for 90 days minimum because anything shorter measures the rebuild rather than the results.

No, and anyone who guarantees it is selling something they cannot deliver. You cannot buy an AI citation and there is no submission process. What can be done is to earn presence on the surfaces those engines actually draw from — Reddit, YouTube, LinkedIn, Quora and authoritative reference sources — and to publish unambiguous entity data so the engine knows who you are. We measure monthly across five engines and report honestly, including when nothing has moved.

Never, on any plan. Bought engagement violates every platform's terms, damages your reach because the algorithm learns your content does not hold real people, and is trivially visible to anyone who checks your engagement rate against your follower count. If a competing quote is dramatically cheaper than ours, this is usually why. We would rather lose the sale than hand you an account that gets restricted.

No. Astroturfing is against Reddit's rules, and communities detect and punish it quickly — the downside is a permanent domain ban and a screenshot that outlives the campaign. Our Reddit work is disclosed participation: your genuine experts answering questions in their real capacity, adding useful information, and mentioning the brand only where it is relevant and permitted by the subreddit.

You choose. Foundation covers 2 platforms, Growth 4, Authority 6 and Multi-City 8 or more. Most Indian brands start with Instagram plus one of Facebook, LinkedIn or YouTube depending on whether they sell to consumers or businesses. Reddit and Quora appear only from the Authority plan upward, because meaningful community participation needs enough hours to be done properly rather than tokenistically.

No — we optimise what you produce, and we say so before you buy rather than after. Our plans cover titles, descriptions, covers, on-screen text, chapters, transcripts and metadata, which is where most search and citation value actually sits. If you need original production, we will scope it separately or introduce you to a production partner. Buying an SMO plan expecting a film crew is the most common mismatch in this category.

You do, without exception. Every profile is created or held in your business name with you as owner and us as a managed user, and design source files, calendars, keyword maps and reports are handed over as we go. If the engagement ends you keep everything, including the audit and the strategy. Agency-owned social profiles are a common trap in Indian contracts, because leaving means abandoning your audience.

Yes — we work across India and internationally. Those three have dedicated pages because they are our highest-volume markets and they behave very differently: Delhi is the most competitive and most agency-saturated, Mumbai carries premium expectations and the highest content standards, and Lucknow offers the best value per rupee provided the content is genuinely local rather than translated. Other cities are quoted on the same published rate card.