Foundation
Fix the profiles, then be findable
₹11,999per month
Platforms2
Optimised posts10 / mo
Video optimised2 / mo
ReportingMonthly
Local businesses, clinics, studios and early-stage brands whose profiles are thin, inconsistent or dormant.
Tier 1 · Most agency-saturated
SMO Packages inDelhi
Where everyone already has an agency, and almost nobody has an optimised profile
Delhi NCR has more digital agencies per square kilometre than anywhere else in India, and most businesses here are on their third or fourth. The result is a market full of accounts that post daily and rank for nothing — high output, no optimisation. Almost every Delhi audit we run finds the same three things: a bio with no searchable keywords, a link-in-bio with no tracking, and video uploaded with the default filename as its title.
Our entry plan₹11,999per month — same price nationally
Local market quotes₹12,000 – ₹90,000what Delhi agencies typically charge
CompetitionVery highagency saturation in Delhi NCR
One-time audit₹18,000delivered in 5 working days
Direct answer
SMO packages in Delhi cover organic social optimisation — profile and bio architecture, platform search keyword mapping, content and video optimisation, community management and AI citation surfaces. Delhi NCR has India's most crowded agency market, so the practical differentiator is published pricing and audit evidence rather than claimed experience.
Top platforms: Instagram, LinkedIn, YouTubeContent language: English and Hinglish, Punjabi cues in West Delhi
- Connaught Place
- South Delhi
- Dwarka
- Rohini
- Gurugram
- Noida
- Faridabad
- Ghaziabad
01Market reality
What actually changes in Delhi
Every agency claims local expertise. These are the four things about Delhi NCR that genuinely change how we build and run an SMO account.
- 01
Output is not the problem here
Delhi brands usually post plenty. What they lack is a ranking target for any of it. We often cut posting volume in the first month and spend the hours on profile architecture and keyword mapping instead, which reliably moves visibility faster than another twelve posts.
- 02
LinkedIn is undervalued in this market
Delhi's B2B, education, consulting and real-estate density makes LinkedIn the highest-return platform for a large share of clients — and it is also a top-five AI citation domain. Most local SMO packages still treat it as an afterthought behind Instagram.
- 03
Agency churn has fragmented the assets
Four agencies over five years means four content styles, three abandoned profiles and a Business Manager nobody has the password to. The first fortnight in Delhi is usually consolidation and access recovery before any optimisation happens.
- 04
Price anchoring is distorted
Delhi has a large supply of ₹5,000-a-month operators posting stock images. That anchors expectations low and makes serious work look expensive, which is exactly why we publish our rate card and our exclusions instead of quoting privately.
02Categories we run
Delhi businesses we know
These are the Delhi categories where we already know what searchable content looks like and which platform actually carries the demand.
Coaching & education
Admission-cycle content optimised for the queries parents and students actually type inside Instagram and YouTube.
Clinics & healthcare
Doctor-led profiles and condition-based content, optimised within platform health rules and built for patient search.
B2B & consulting
LinkedIn company page and founder profile programmes, plus Quora and Reddit authority for a category AI engines quote heavily.
Real estate & interiors
Project and locality content optimised for in-app search, with before-and-after video carrying the discovery load.
D2C & retail
Product discovery content and shoppable profile architecture tied to catalogue and link tracking.
Hospitality & lifestyle
Location-tagged discovery content for restaurants, salons and studios, where Instagram search is effectively the phone book.
Local communities that feed AI answers
- r/delhi
- r/india
- r/IndianStreetBets
- LinkedIn NCR groups
- Quora India topics
03The honest answer
The question every Delhi client asks
Q
“We already post every day. Why would an SMO package change anything?”
Because posting and being findable are different jobs. Daily posting fills a feed for people who already follow you; optimisation decides whether anyone new arrives. In Delhi audits we consistently find brands publishing 25 posts a month against zero keyword targets, with a bio that never mentions the service they sell. We usually reduce volume, fix the architecture, and visibility improves while output goes down.
04The rate card
SMO pricing in Delhi
We do not price by city. These are the same four plans we quote everywhere in India — which is worth knowing in a market where local quotes run ₹12,000 – ₹90,000 for broadly the same scope.
Growth
Rank inside the platforms, not just on them
₹24,999per month
Platforms4
Optimised posts20 / mo
Video optimised6 / mo
ReportingFortnightly
Growing D2C, education, healthcare and service brands that post consistently but are invisible in platform search.
Authority
Become the source AI engines quote
₹49,999per month
Platforms6
Optimised posts36 / mo
Video optimised12 / mo
ReportingWeekly
Established brands in competitive categories that need to appear inside AI answers, not only inside feeds.
Multi-City
One brand, many markets, consistent everywhere
₹95,000per month
Platforms8+
LocationsUp to 10
Languages3
ReportingWeekly
Multi-location groups, franchises and national brands running Delhi, Lucknow, Mumbai and beyond at once.
SMO-0
SMO Audit
₹18,000one-time
A structured teardown of every profile, your platform-search visibility, competitor share-of-voice and how AI engines currently describe you. Delivered in five working days as a prioritised fix list — yours to keep and implement with any team.
- Profile-by-profile optimisation scorecard
- Platform-search visibility gap analysis
- AI answer audit across 5 engines
- Competitor share-of-search benchmark
- 90-day prioritised action plan
Full deliverables, inclusions and exclusions for every tier are published on the main SMO packages page, along with a configurator that sizes the right plan for you.
05How we work
The first 90 days in Delhi
Six phases in a deliberate order, because publishing before the profiles and keyword map are fixed just adds volume nobody can find.
- 01Days 1-5
Audit and scorecard
Every profile scored against a fixed checklist, platform-search gaps mapped, and a baseline taken of how five AI engines currently describe you. Nothing is published until we know what is actually broken.
- Profile-by-profile scorecard
- AI answer baseline
- Prioritised 90-day plan
- 02Weeks 2-3
Profile and entity rebuild
Handles, name fields, categories, bios, links and highlights rebuilt for search. Entity details reconciled across social, site and Google Business Profile so engines stop seeing three different companies.
- Rebuilt profiles on every platform
- Entity consistency sheet
- Tracked link architecture
- 03Weeks 3-4
Social search keyword map
A per-platform keyword map built from in-app autocomplete and competitor coverage, then assigned to profiles, captions, video metadata and hashtags so every asset has a ranking target.
- Keyword map by platform
- Asset-to-keyword assignments
- Competitor share-of-search baseline
- 04Month 2
Publishing cadence begins
The calendar goes live: posts and videos optimised for platform search, community replies inside working hours, and hashtag sets refreshed against what is actually delivering reach.
- Live monthly calendar
- Optimised video metadata
- Reply and escalation protocol
- 05Month 2-3
AI citation surfaces
On Authority and Multi-City plans, genuine community participation begins on Reddit, Quora and LinkedIn — disclosed, expert-led and never astroturfed. This is slow work that compounds.
- Community participation log
- Expert answer library
- Monthly AI citation report
- 06Ongoing
Report, refine, expand
Reporting on share of search, profile visibility, AI mentions and enquiries generated — not on follower counts. Plans expand to more platforms or cities only when the current set is performing.
- Share-of-search reporting
- AI mention tracking
- Next-quarter expansion plan
06Questions
SMO in Delhi, answered
The questions Delhi businesses actually ask, answered without the agency hedging.
How much do SMO packages cost in Delhi?
Delhi agencies quote roughly ₹12,000 to ₹90,000 a month depending on platform count and whether community management is included, with a large low-end tail of ₹5,000 operators doing little more than scheduling stock images. Our published rate card applies identically in Delhi: Foundation ₹11,999, Growth ₹24,999, Authority ₹49,999 and Multi-City ₹95,000, plus a ₹18,000 one-time audit. We do not price by city.
Which platforms matter most for Delhi businesses?
It splits by who you sell to. Consumer categories — clinics, restaurants, salons, retail, real estate — get the most from Instagram plus YouTube, because in-app search now functions as local discovery. B2B, education, consulting and SaaS get far more from LinkedIn, which is also a top-five AI citation domain and is underused by Delhi competitors. Most of our Delhi clients run Instagram plus LinkedIn or YouTube rather than the usual Instagram-plus-Facebook default.
Do you have an office in Delhi?
We are an India-wide team working with Delhi NCR clients remotely, with visits arranged for content planning, workshops and quarterly reviews. If a physical Delhi office is a hard requirement, we would rather say so now than after you have signed. In practice what our Delhi clients rely on is profile ownership, published pricing and a named strategist who answers WhatsApp — none of which needs a local address.
What is the difference between SMO and SMM?
SMO is organic: it optimises your profiles, content and discoverability so people find you without you paying per view. SMM is paid: it buys reach through ad campaigns. SMO compounds slowly and keeps working after you stop; SMM produces traffic within days and stops the moment spend stops. The practical difference at purchase is that an SMO fee is your total cost, whereas an SMM engagement is a management fee plus whatever you pay the platform.
Do you buy followers, likes or engagement?
Never, on any plan. Bought engagement violates every platform's terms, damages your reach because the algorithm learns your content does not hold real people, and is trivially visible to anyone who checks your engagement rate against your follower count. If a competing quote is dramatically cheaper than ours, this is usually why. We would rather lose the sale than hand you an account that gets restricted.
Who owns the profiles and content?
You do, without exception. Every profile is created or held in your business name with you as owner and us as a managed user, and design source files, calendars, keyword maps and reports are handed over as we go. If the engagement ends you keep everything, including the audit and the strategy. Agency-owned social profiles are a common trap in Indian contracts, because leaving means abandoning your audience.
07
Talk to us about Delhi
Send your handles and we will come back within a business day with what is missing from your profiles and which searches you should be surfacing for in Delhi NCR — before any commercial conversation.
08Other markets
We run SMO elsewhere too
LucknowTier 2 · Best value per rupeeThe market where good SMO still produces outsized results, because so little of it is done wellLocal quotes ₹6,000 – ₹40,000MumbaiTier 1 · Highest content standardThe market with the highest craft expectations and the least tolerance for generic contentLocal quotes ₹15,000 – ₹1,50,000All of IndiaFull rate cardEvery deliverable, exclusion and price, plus the configurator and the SMO versus SMM comparison.4 tiers · 15 services