ORM services / India & worldwide

ORM Services in India

Own what people find when they search your name — on Google, on review platforms, and inside the AI assistants now answering for you.

RAASIS runs online reputation management as a compliance-first discipline. We build genuine positive assets, generate reviews the way Google's policy and the BIS review standard actually require, pursue lawful removal of unlawful content, and correct how AI engines describe your brand. No fake reviews, no review gating, no silencing legitimate criticism.

  • BIS IS 19000:2022 aligned
  • Google review policy compliant
  • Lawful takedown only
  • AI entity correction
6AI engines monitored for brand mentions
48hCrisis response activation
20+Reputation surfaces tracked
0Fake reviews, ever
Reputation surfacesMonitoring
SERP / Page-one ownership

Every result on page one for your brand name audited, classified as owned, earned, neutral or hostile, and tracked weekly.

What are ORM services?

Direct answer

ORM (online reputation management) is the practice of monitoring, influencing and repairing what people find when they search for a brand or person. In India it spans Google search results, Google Business Profile reviews, social platforms, news and forums — and, since 2026, how AI assistants such as ChatGPT, Gemini and Perplexity describe you.

Provider: RAASIS Technology18 ORM service categoriesAudits from ₹45,000Last reviewed: 2 September 2026
  • ORM services in India
  • online reputation management company India
  • brand reputation management services
  • negative content removal
  • Google review management
  • personal reputation management India
  • corporate reputation management
  • AI reputation management
  • brand mentions in ChatGPT and Gemini
  • reputation repair services
  • review generation services
  • online crisis management

Free self-diagnosis

What are you actually dealing with?

A legal takedown, a review programme and a displacement campaign share almost no tactics. Tick your situation for an initial direction — and an honest read on what is and is not achievable.

Select everything that applies (0 selected)

Tell us what you are dealing with

What this usually means

Select every situation that applies. Reputation problems need very different responses — a legal takedown, a review programme and a displacement campaign share almost no tactics.

How we would approach it

This tool gives an initial direction. A real recommendation needs to see your actual branded search results, review profile and mention history, which is what the free audit covers.

Get a free reputation audit

Capabilities

Eighteen ORM services across four tracks

Reputation work divides cleanly into monitoring what exists, building what should rank, responding to what happens, and removing only what there is a lawful basis to remove.

Monitor

Brand monitoring & social listening

Continuous tracking of every mention across search, social, review sites, forums, news and AI answers.

  • Real-time mention alerting
  • Sentiment classification
  • Escalation thresholds
  • Competitor benchmarking
Monitor

Branded SERP audit & tracking

Every page-one result for your brand classified as owned, earned, neutral or hostile, then tracked over time.

  • Page-one result classification
  • Weekly position tracking
  • Autocomplete and related-search monitoring
  • Image and video result coverage
Monitor

AI answer monitoring

What ChatGPT, Gemini, Perplexity, Copilot and Claude say when someone asks about your brand.

  • Prompt-set testing across six engines
  • Accuracy and sentiment scoring
  • Source tracing for wrong answers
  • Monthly drift reporting
Monitor

Reputation scorecard & reporting

One dashboard covering rating, review velocity, share of voice, sentiment and AI description accuracy.

  • Executive reputation index
  • Platform-level breakdown
  • Trend and anomaly alerts
  • Board-ready quarterly review
Build

Compliant review generation

More genuine reviews from real customers, collected the way Google's policy and the BIS standard require.

  • Every customer asked, not just happy ones
  • No incentives, no gating, no employee reviews
  • SMS, email, QR and in-store journeys
  • Identity-verifiable collection flows
Build

Google Business Profile management

The single highest-impact reputation surface for most Indian businesses, run properly.

  • Profile completeness and category strategy
  • Photos, posts, products and Q&A
  • Review response at scale
  • Suspension prevention and recovery
Build

Positive asset creation

Owned and earned properties strong enough to hold page one for your brand terms.

  • Authoritative About and newsroom pages
  • Executive and founder profiles
  • Case studies and thought leadership
  • Video and image assets that rank
Build

Entity & knowledge panel management

One consistent, machine-readable identity across Google's knowledge graph and AI training sources.

  • Organization and Person schema
  • Knowledge panel claiming and correction
  • sameAs and citation reconciliation
  • Wikidata and reference-source accuracy
Build

Profile & directory optimisation

Claiming and strengthening every profile that ranks for your name before someone else uses it.

  • Social and professional profiles
  • Industry directories and marketplaces
  • Vertical platforms and associations
  • NAP and brand-detail consistency
Build

Employer brand & Glassdoor

Recruitment reputation, which quietly shapes hiring cost and candidate quality.

  • Employer review programmes
  • Careers page and culture content
  • Exit-feedback loops
  • Recruiter and leadership profiles
Respond

Search result displacement

Pushing unfavourable but lawful results below the fold by earning stronger ones above them.

  • Asset gap and ranking-difficulty modelling
  • Owned and earned property build-out
  • Authority and link acquisition
  • Displacement progress tracking
Respond

Review response management

Every review answered — a public response often matters more to future customers than the review itself.

  • Tone and escalation guidelines
  • Response SLAs across platforms
  • Complaint-to-resolution routing
  • Regulated-sector approval workflows
Respond

Crisis communications

A rehearsed playbook for the days when the story is moving faster than your approvals.

  • War-room activation in 48 hours
  • Holding statements and Q&A
  • Owned crisis response page
  • Post-crisis recovery roadmap
Respond

Digital PR & earned coverage

Genuine media coverage that both displaces old stories and feeds AI engines better sources.

  • Story development and pitching
  • Founder and expert positioning
  • Data-led PR campaigns
  • Coverage syndication tracking
Respond

AI narrative correction

Fixing the sources that cause AI assistants to describe your brand wrongly.

  • Source tracing for incorrect answers
  • Authoritative record correction
  • Structured data and llms.txt clarity
  • Re-measurement across engines
Remove

Lawful content removal

Removal pursued only where there is a genuine legal or policy basis — never to hide fair criticism.

  • Platform grievance-officer notices
  • IT Rules 2021 escalation paths
  • Support for counsel-led court orders
  • Evidence preservation and chain of record
Remove

Policy-violating review removal

Reporting reviews that actually breach platform policy — spam, conflicts of interest, off-topic or abusive content.

  • Policy-violation case building
  • Platform reporting and escalation
  • Competitor review-bombing evidence
  • Outcome tracking per case
Remove

Personal data & privacy removal

De-indexing and removal routes available to individuals under privacy law and platform policy.

  • Google personal information removals
  • Right to be forgotten submissions
  • Doxxing and leaked-data response
  • Non-consensual imagery escalation

AI reputation

What AI assistants say about you when nobody is watching

Customers increasingly ask an assistant instead of scrolling ten links — and get a single synthesised verdict. Each engine builds that verdict from different sources, so each needs a different correction.

ChatGPT answers, search and shopping

ChatGPT

The largest AI surface by usage and the hardest to trace, because it usually paraphrases rather than naming sources unless search is explicitly invoked. A wrong impression here spreads quietly and at enormous scale.

How we shape what it says

  • Consistent brand facts across every property you control
  • Authoritative third-party corroboration it can retrieve
  • Clear, unambiguous entity naming and disambiguation
  • Regular prompt-set testing to catch drift early

Where we draw the line

What we will and will not do

ORM is the most abused category in digital marketing. These lines are not negotiable, and they are the reason our work survives platform enforcement.

What we will do

  • Generate genuine reviews from every customer, not just satisfied ones
  • Report reviews that genuinely breach platform policy
  • Pursue removal of unlawful content through proper legal channels
  • Build real positive assets that earn their rankings
  • Respond publicly and honestly to fair criticism
  • Correct factually wrong information about you in AI answers

What we will not do

  • Write, buy or incentivise fake reviews
  • Use review gating to filter out unhappy customers
  • Attempt to remove legitimate journalism or fair criticism
  • Create fake personas, sockpuppets or astroturf campaigns
  • Use spam or negative SEO against competitors or critics
  • Promise removal of content we have no lawful basis to remove

Google reported blocking or removing more than 292 million policy-violating reviews in a single year, and serious or repeated violations can suspend a Business Profile entirely. Agencies selling fake reviews are selling you a future suspension.

Law & standards

The rules that actually govern ORM in India

Reputation work here sits inside a real legal and standards framework. Most agencies never mention it, which is exactly why their tactics eventually backfire.

BIS IS 19000:2022

Online Consumer Reviews standard

India's national standard for collecting, moderating and publishing online consumer reviews. It bars reviews purchased or written by people employed for that purpose, and expects review authors to be identity-verifiable.

Initially voluntary, but breaches can be treated as an unfair trade practice and taken to the CCPA, consumer commissions or the National Consumer Helpline.

IT Rules 2021

Intermediary Guidelines

Requires intermediaries to remove unlawful content on a court or government order, generally within 36 hours, and to act on complaints about privacy-violating content such as non-consensual imagery within 24 hours.

This is the primary lawful route for removing genuinely defamatory or privacy-violating material in India.

Right to be forgotten

Recognised under privacy rights

India's Supreme Court has recognised the right to be forgotten as an aspect of the right to privacy, and courts have directed search engines to de-index specific content from name-based search results.

Creates a genuine, if narrow, path for individuals — not a general tool for companies to erase criticism.

Google review policy

Updated through 2026

Prohibits fake and incentivised reviews, review gating, and soliciting reviews using employee names. The 2026 update made the language on incentives more explicit still.

Violations bring review removal, warning banners on your profile, and in serious cases full Business Profile suspension.

How we work

Audit, stabilise, build, defend

Six phases. The order matters — stabilising before you know what you are looking at is how reputation work turns a small problem into a story.

  1. Week 1

    Reputation audit

    We map what actually exists before proposing anything: every page-one result, every review platform, every mention, and what each AI engine currently says about you.

    • Branded SERP classification
    • Review and rating health baseline
    • Mention and sentiment inventory
    • AI answer accuracy baseline
  2. Week 2

    Diagnosis & strategy

    Each issue is sorted into the right track — legal, platform-policy, displacement or build — because using the wrong one wastes months and sometimes makes things worse.

    • Issue-by-issue track assignment
    • Legal versus SEO route decisions
    • Asset and displacement plan
    • Response and escalation protocol
  3. Week 2–4

    Stabilise

    Immediate containment: lawful removals initiated, policy-violating reviews reported, response workflows live, and monitoring switched on across every surface.

    • Removal requests filed
    • Policy-violation reports submitted
    • Review response operating
    • Monitoring and alerting live
  4. Month 1–4

    Build & displace

    The compounding work: genuine positive assets published and ranked, compliant review flow established, entity data corrected across the sources AI engines read.

    • Owned property build-out
    • Compliant review generation live
    • Entity and schema correction
    • Digital PR and earned coverage
  5. Month 3–6

    Consolidate

    Page one is taken over by properties you own or influence, and AI engines are re-measured to confirm the corrected description has actually propagated.

    • Page-one ownership targets
    • AI description re-measurement
    • Rating trajectory improvement
    • Share-of-voice gains
  6. Ongoing

    Defend

    Reputation is a standing position, not a project. Monitoring, review flow and crisis readiness continue so the next issue is caught in hours.

    • Continuous monitoring and alerts
    • Sustained review generation
    • Quarterly crisis rehearsal
    • Reputation scorecard reporting

Who we work with

Reputation risk by sector

Every sector has a different reputation surface that matters most — a rating average, a practitioner name search, a complaint forum or an employer review score.

Hospitals & doctors

Patient reviews and practitioner name searches carry unusual weight.

Legal & professional

Individual practitioner reputation drives the entire enquiry pipeline.

BFSI & fintech

Trust signals and complaint-forum visibility affect regulated confidence.

E-commerce & D2C

Product ratings and marketplace feedback convert or kill the sale.

Real estate

Project-level complaints and forum threads dominate buyer research.

Education & edtech

Admission decisions hinge on student reviews and placement claims.

Hospitality & travel

Rating averages directly determine booking volume and pricing power.

Staffing & employer brands

Employer review scores shape hiring cost and candidate quality.

SaaS & technology

Review platforms and comparison sites gate enterprise shortlists.

Founders & executives

Personal name searches precede investment, hiring and partnership.

Celebrities & creators

High-volume mention environments with fast escalation risk.

Manufacturing & B2B

Distributor and buyer diligence starts with a branded search.

Engagement models

ORM services pricing in India

Start with the audit. It tells you what is actually achievable before you commit to a programme — including when the honest answer is that a result cannot be removed.

AUD

Reputation audit

₹45,000one-time

approx. USD 540

Best for: Knowing exactly where you stand

The full diagnostic: branded SERP classification, review health, mention inventory and an AI answer baseline across six engines — with a prioritised action plan you can execute anywhere.

  • Branded page-one classification
  • Review and rating health analysis
  • AI answer accuracy baseline
  • Prioritised 90-day action plan
Most chosenORM

ORM programme

₹85,000/ month

approx. USD 1,020

Best for: Ongoing monitoring, reviews and building

The standing programme: continuous monitoring, compliant review generation, review response, positive asset creation and monthly AI answer measurement.

  • Everything in Reputation audit
  • Continuous multi-surface monitoring
  • Compliant review generation & response
  • Positive asset creation and ranking
CRX

Crisis & recovery

₹1,95,000/ month

approx. USD 2,340

Best for: Active crisis or serious damage

Full-intensity response: war-room activation, lawful removal track, aggressive displacement, digital PR and AI narrative correction running in parallel.

  • Everything in ORM programme
  • 48-hour crisis war-room activation
  • Lawful removal and legal-track support
  • Digital PR and AI narrative correction

Indicative starting investments. Final scope depends on the number of surfaces involved, the severity and age of the issue, review volume and whether a legal track is required. Across the Indian market basic monitoring packages start near ₹8,000–₹28,000 per month; crisis and multi-jurisdiction work runs considerably higher because the effort genuinely scales.

Difference

How compliant ORM differs from the usual pitch

Comparison of a typical ORM vendor against the RAASIS ORM programme across ten dimensions.
DimensionTypical ORM vendorRAASIS ORM programme
Bad reviewsOffers to delete themReports only genuine policy violations
Review volumeBuys or writes reviewsCompliant generation from real customers
Collection methodGates out unhappy customersAsks every customer, as policy requires
Negative pressPromises removalDisplacement, plus correction of factual errors
Legal workVague takedown claimsIT Rules routes, alongside your counsel
CriticsSockpuppets and counter-attacksPublic response and genuine resolution
AI answersNot measured at allSix engines tracked and corrected monthly
ReportingSentiment percentagePage-one ownership, rating, AI accuracy
RiskSuspension waiting to happenBuilt to survive platform enforcement
If removal is impossibleKeeps chargingWe say so and change the strategy

Search demand

What people search when reputation is the problem

The queries behind an ORM enquiry — and the decision sitting behind each one.

  • ORM services in IndiaCommercial · shortlistComparing agencies for an ongoing reputation programme.
  • online reputation management company in IndiaCommercial · shortlistWants an established partner, usually after an incident.
  • how to remove negative content from GoogleInformational · urgentHoping deletion is possible; needs to learn what actually is.
  • how to remove a bad Google reviewInformational · specificOne review is doing outsized damage to conversions.
  • how to get more Google reviews legallyInformational · complianceAware that gating and incentives carry real risk.
  • ChatGPT says wrong things about my companyInformational · emergingDiscovered an AI assistant misdescribing the brand to customers.
  • right to be forgotten India Google removalInformational · personalAn individual seeking de-indexing of personal information.
  • personal reputation management for doctorsCommercial · verticalA practitioner whose name search drives appointments.
  • online crisis management agencyCommercial · emergencyA story is live and they need help within hours.
  • ORM services cost in IndiaCommercial · budgetBuilding an internal business case for the spend.

Questions

ORM questions, answered honestly

Including the ones where the honest answer is “that cannot be done” — because knowing that early saves you money and risk.

What are ORM services?

ORM (online reputation management) services monitor, influence and repair what people find when they search for your brand or name. The work spans Google search results, Google Business Profile and other review platforms, social media, news coverage, forums and — increasingly — how AI assistants such as ChatGPT, Gemini and Perplexity describe you when a customer asks.

Can you remove negative reviews from Google?

Only reviews that genuinely breach Google's policies can be removed — spam, fake reviews, conflicts of interest, off-topic content, harassment or content posted by competitors. Honest negative reviews from real customers cannot be removed, and no agency can remove them. What works instead is reporting genuine violations, responding publicly to every review, and generating enough real reviews to change the average.

How much do ORM services cost in India?

RAASIS reputation audits are ₹45,000 as a one-time diagnostic. Ongoing ORM programmes start at ₹85,000 per month, and crisis or serious-damage engagements at ₹1,95,000 per month. Across the Indian market, basic monitoring packages start near ₹8,000–₹28,000 per month, while enterprise and crisis work runs substantially higher because the effort scales with the number of surfaces and the severity of the issue.

Do you write or buy positive reviews?

No, never. Reviews purchased or written by people employed for that purpose are barred under India's BIS IS 19000:2022 standard and prohibited by Google's policies, and breaches can be treated as an unfair trade practice. Google reported blocking or removing over 292 million policy-violating reviews in a single year. We generate genuine reviews from real customers instead — which is both lawful and more durable.

What is review gating and why do you refuse to do it?

Review gating is surveying customers first and sending only the happy ones to your public review link. Google explicitly prohibits it, and its 2026 policy update made the language on incentives and filtering more explicit still. Enforcement ranges from review removal and warning banners on your profile through to full Business Profile suspension, which removes you from Search and Maps entirely.

How long does online reputation management take?

It depends on the objective. Review response and monitoring start immediately. Lawful removals move at the platform's or court's pace — IT Rules 2021 sets a 36-hour window for content covered by an order, and 24 hours for privacy-violating material. Displacing an unfavourable but lawful page-one result typically takes three to six months, because you have to genuinely outrank it rather than remove it.

Can you remove a negative news article about us?

Almost never, and we will tell you that upfront. Legitimate journalism is not removable, and pressuring publishers usually creates a bigger story. The workable objective is displacement: building and ranking enough strong owned and earned properties that the article moves down or off page one. Where an article contains a genuine factual error, we support a correction request to the publisher instead.

Why does what ChatGPT and Gemini say about my brand matter?

Because a growing share of customers now ask an assistant instead of scrolling results, and those assistants deliver a single synthesised verdict rather than ten links. ChatGPT alone is reported at around 800 million weekly users, and Gemini's share has grown sharply. A wrong or outdated description there reaches people who will never see the page-one result you worked to fix.

How do you correct wrong information in AI answers?

You cannot edit a model directly, so we work on its inputs. We test a defined prompt set across six engines, trace which sources are producing the wrong answer, correct authoritative records such as your knowledge panel, Business Profile and reference sources, publish unambiguous entity data with schema, and then re-measure monthly to confirm the corrected description has propagated.

What can I remove under Indian law?

Content that is genuinely unlawful — defamatory statements of fact, material violating privacy, and content covered by a court or government order. India's IT Rules 2021 require intermediaries to act within 36 hours of such an order, and within 24 hours for complaints about privacy-violating content such as non-consensual imagery. India's Supreme Court has also recognised the right to be forgotten within the right to privacy, which gives individuals a narrow de-indexing route.

Do you handle personal reputation, not just companies?

Yes. Founders, doctors, lawyers, executives and public figures are a substantial part of our ORM work, and individuals have routes companies do not — including personal information removal requests and, in qualifying cases, right-to-be-forgotten submissions. The build side matters just as much: most people have no authoritative properties ranking for their own name.

What happens if the content simply cannot be removed?

We say so, early, and change the strategy rather than billing you for an impossible objective. In practice most reputation problems are solved by proportion rather than deletion: enough genuine reviews, enough authoritative owned properties and enough earned coverage that one negative item stops defining the result. Where that is not achievable either, we will tell you that too.

Free reputation audit

See what the internet says about you

Send your brand or name and we will come back with what page one actually looks like, how your reviews are trending, and what the AI assistants currently say — before any commercial conversation.

Reputation enquiries are treated as confidential. Your details are stored securely for this enquiry only and are never sold or shared.

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